About Me

Julie is a devout Iowa Hawkeye fan despite her new Wisconsin roots, loves to read and is a sucker for good creme brulee and bad puns.
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Going Live…

I promised endless gushing about the Business Journal’s Book of Lists event, and I will deliver. As I mentioned before, a number of things resonated for me in that transformed ballroom, but the importance of human interactions ranks highest. In my professional and personal life, I spend my time managing a number of social media […]

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The Morse Twins on Proper Pfister Behavior

The Pfister is always in motion. One evening this week, the lobby was punctuated by business travelers all in their black wool coats, deftly rolling their carry on luggage behind them like disobedient children as they purposefully walked to the desk to check in. Crossing past the late arrivals were those already nestled into the […]

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Friday Night Fever

I laugh at the character Charlotte on Sex in the City, the popular HBO television series. When she’s single, she grows frustrated when she doesn’t have plans on Saturday night. “But it’s date night!” she wails when others suggest things for her to do. I don’t think date night is solely Saturday night in Milwaukee. […]

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Mapping a Model For Us

There are so many songs about the open road, taking a trip, beginning a journey or getting lost on a deserted highway. The first sunny day of spring, I always choose an Indigo Girls’ song that directs me to “get out the map, get out the map and lay your finger anywhere down.” Kit’s family […]

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Ringing in the New

“What are you doing New Year’s, New Year’s Eve?” is, as the song dictates, easily the “jackpot question.” And though the Pfister offers an incredible package filled with celebrations and bands and cocktails, so, too, does Milwaukee. Whenever I run into people at the Pfister (especially the notables with celebrity clout, and tell my friends […]

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A Pfister is Born

Here’s the thing about the Pfister: all of its history, its massive holiday decorations, its formally dressed staff and its exquisite service can be intimidating, but in fact, the opposite is true. This morning, while having breakfast in a near-deserted café, I  felt like I was at home. The relaxed feel of a staff that […]

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Where Grandmas Get Noticed…

What I like the most about public places—the kind that allow for you to slow down and engage, not the shop-till-you-drop big box stores or the endlessly-in-motion malls—is who you see gathering together there. I was one of the few (well, that’s a lie, there were many, as I’m sure retailers had hoped) who shopped […]