Breath of Fresh Biz

Posted by on Sep 14, 2015 | No Comments

Spearmint or arctic blast—take your pick. The future looks good, here and boy, oh boy does it have fresh breath.

The MMAC (that’s Metropolitan Milwaukee Association of Commerce for all you non-commercial folk) held its Future 50 Awards Luncheon at the Pfister last week with a jam-packed affair in the Pfister’s Grand Ballroom. The innovators, the big producers, the great thinkers of the metro area descended to share salads and rub elbows all the while celebrating the fastest growing small businesses in the Milwaukee region. It’s a good list to consider, pilule and the MMAC shares some nice metrics on the power of these businesses on their website.

It takes a lot of breath to say all the words in the name of the sponsoring entity for the Future 50 Awards, that’s for sure. The mouthful that is the organizing group is Metropolitan Milwaukee Association of Commerce and its Council of Small Business Executives. You can’t fault folks for simply using the acronym MMAC/COSBE, but that even produces a lot of spare wind whistling through the teeth.

Now, imagine what happens when all the charging-forward business leaders at an event like this, fueled by gallons of coffee and fast burning metabolisms, chat away about pushing industry farther in the region. Consider the impact of double latte halitosis filling the highly charged vibe of invention and exploration at an event like this. It’s not hard to conceive of some considerably less than sweet air being produced in such a frenzied environment.

That’s why I think a round of applause is in order for the event sponsors who coordinated (or perhaps converged through happy coincidence) a pro-breath mint schwag effort for the Future 50 Award luncheon. Well done, fresh breathers.

Sure, the event sponsors, all with their smart and neatly draped tables, did offer fine pieces of informational literature and well-designed ballpoint pens to luncheon guests. They covered the basics very well. Where the MMACCOSBEF50A-W-A-R-D sponsors hit it out of the park in a way that should rightfully garner praise from every dental hygienist and blind dater in the region is in the impressive stockpile of breath mints available for guests.

I like to think of this sort of schwag giving as prescient planning. The luncheon menu wasn’t drenched in garlic or sardines, but offered breath neutral dining options like lettuce, chicken and dinner rolls. But there’s no shame in admitting that the powerful people of the world take a big bite out of life at every opportunity and require a little assist on keeping the rarefied air around them smelling like toothpaste and sparkle rather than day old fish.

Fresh breath, it seems, comes in all shapes and sizes. Technology Resources Advisors kept it old school with a good old reliable live saving sort of mint.

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Reinhart Boerner Van Deuren opted for the rectangular mint cases with the rounded corners. All that you might expect from a well-heeled law firm…nothing sharp to cut yourself on so there’s no fear of a lawsuit.

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And it certainly was adorable that Park Bank provided a rounded mint tin that makes you think about a penny, nickel, dime or quarter.

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Clever from a solid financial institution, right?

No matter the mint, no matter the packaging, you can kiss the future hello after this event and feel a cool breeze of clean breath slapping a smile right on your face.

Follow me on Twitter @jonathantwest for more smart remarks and snappy retorts.

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