Patronage and the Everyman
19 Apr, 2012
by Ed Makowski
The Medici Family were bankers from Tuscany, Italy. Their initial family monies were made in the textile industry and they were influential in developing the double entry bookkeeping system. During the renaissance they owned Europe’s largest bank.
I’m sure their advances in bookkeeping are fascinating but that is not generally why the Medici name has survived throughout history. The Medicis were great patrons of the arts and sciences. Artists so highly regarded we don’t bother speaking their entire names; Masaccio, Donatello, Brunelleschi, da Vinci, and even Galileo.
The first time I saw a concert in Summerfest’s largest amphitheater I was 15. The headliners were Dave Matthews Band, Blues Traveler, and Ziggy Marley. I won two tickets by being the 14th caller though a radio giveaway. I took a friend from theater camp, and it was the first concert I was allowed to attend without any parents present to shepherd the teenage flock. As I think back, oddly enough, I worked at a Marcus owned KFC at the time.
Yesterday evening the Marcus Corporation kicked off their UPAF fundraising campaign at the Pfister. It was a night of camaraderie, speeches, prizes, and fantastic food and drink. Employees were encouraged to donate to the United Performing Arts Fund, an entity of which the Marcus Family have been patrons for many years. UPAF’s current tagline is, simply, “Life’s better with the arts.”
Mr. Marcus spoke at the event last night. I type this with a bit of a chuckle because their have been three Mr. Marcus’ over the years. Ben Marcus started his company in 1935 by opening a movie theater in Ripon, Wisconsin. His son Steve took the company helm in 1988. In the past few years grandson Greg has taken over as CEO.
Greg Marcus referenced Oklahoma City, where the company operates a lovely historic property called the Skirvin Hotel. He said Oklahoma City recently invested a great deal in their infrastructure and arts and culture community. Mr. Marcus added that this was met with some grousing by the city’s long-time and retired residents. They didn’t view the expenditure as important as they weren’t certain if they’d see the fruits of their monetary seeds. During this dialogue within their city someone asked, in response, if those folks would like to see their grandchildren. The question was met with shrugging and head scratching. Greg explained that, “If you want to see your grandchildren a city needs to be somewhere your children can be gainfully employed and not desire to move to another city. But we can’t have jobs alone, a city requires an active culture worthwhile for residents spread their earnings throughout the community. So, if you don’t want to have to drive to Tulsa, or Dallas, or any other city to see your grandchildren, Oklahoma City needs to be the place your kids want to keep living.”
This type of conversation crosses my mind when I’m at Milwaukee’s Lakefront, one of it’s festivals, or one of our many county parks. These places don’t exist on accident, and we don’t have free and public beaches because the real estate is undesirable. Decades ago, centuries even, people decided that those areas were worthwhile to keep public to increase our collective quality of life. The idea of shared park space was relatively new, as European royalty often enjoyed exclusively any desirable land. Ken Burns’ documentary on the topic was titled, succinctly, The National Parks: America’s Best Idea.
I may be getting a little off the direct topic, but I see a parallel between patronage toward the arts and the coexistence of natural spaces for us to share. They both require the conclusion, whether by one person or many, that,
“This has value to me.”
Over the last six months, I’ve been able to gather the stories of people traveling through Milwaukee, native Milwaukeeans, and everyone in between. But years before that a few people got together and decided that there is a history, a contemporary living history, that is worth documenting. They decided that Milwaukee and the Pfister Hotel are worth it, and they’ve invited artists and writers in to actively chronicle our contemporary lives within this cream-bricked city. I’ve been lucky to capture a few of these stories, reassemble them, and hand the bouquet back over for you to experience. Whether you’ve been a reader, a hotel guest, a new friend with a story, a conscientious employee…you’ve all acted as patrons.
I look out from Blu’s 23rd floor windows. Summerfest is visible and far to the south in white lettering across a blue background reads The Marcus Amphitheater. The venue in which I saw that first concert the summer before my junior year in high school. Summerfest; that musical playground of my teenage summers. Which someone built just for me and everybody else.